The Economist Style Guide has just put out it's 1,000th (is there a word like that? I'll be damned if there isn't) tweet. To celebrate this, the editors who think these up have compiled the 25 they think the best. For instance:
1. Journalists often speak of someone’s meteoric rise, forgetting, it seems, that meteors are better known for falling to Earth.
2. "Strategic" is usually meaningless except to tell you that the writer is trying to invest something with a seriousness it does not deserve.
3. But if you do use swear words, spell them out in full, without asterisks or other coynesses: the f-word should be considered ineffable.
4. If something really is interesting, you probably do not need to say so.
5. Short words: Use them. They are easy to spell and easy to understand. Thus prefer about to approximately, after to following, but to however.
All of them can be read on Prospero, the magazine's blog about books, art and culture.
Many thanks to Raju Narisetti (@raju on Twitter) for pointing to this in his feed.